Designated market area. DMA – Designated Market Area.

Designated market area It is a term coined by Nielsen Media Research to group counties into distinct market areas based on television viewing patterns and consumer behavior. Defined by Nielsen Media Research, DMAs are distinct regions where the population receives similar television and radio broadcasts. Salisbury. See map here. Los Angeles’ DMA code is 803). Adapted from data from The Nielsen Company (US), LLC: DMA® (Designated Market Area) Region County Assignment Changes Effective 2020-2021 Television Season, ZIP Codes by Designated Market Areas and related materials. 2. Use Designated Market Media Map to lookup Markets by Counties, ZipCode, Address. A Designated Market Area (DMA) refers to a specific geographic region where local television viewing is measured. See code here. Map adapted from Mike Bostock's map example; Topojson made by converting shapefile from here to topojson via Mike Bostock's instructions; Nielsen rank and TV data via tvb; ###Notes In a Marketing context, DMA are Designated Market Areas. There are 210 DMA® regions covering the entire continental United States, Hawaii, and parts of Alaska. List of DMAs by State nielsen dma—designated market area regions 2017–2018. . Wisconsin State Designated Market Media Map. This includes Parishes, Independent Cities, Boroughs, and Census Areas. The Yuma, AZ-El Centro, CA designated market area (DMA) is a U. A brief summary of the item is not available. They are non-overlapping geographic regions that group counties based on television viewing areas. Designated Market Area Overview. Standard Geographies. Often called a media market, a DMA is a defined geographic region in the U. JOHNS - CORNER BROOK, NL: 905: HALIFAX - DARTMOUTH, NS: 906: SYDNEY - GLACE BAY, NS: 910 AK & HI: Designated Market Area (DMA) as determined by Nielsen Media Research and published in the Nielsen 1991–1992 DMA Market and Demographic Rank Report. js. For example, New York City is the name of the DMA that covers NYC, but also includes portions of New Jersey, Pennsylvania and Connecticut. Radio audience estimates for DMAs are published in the Radio Market Reports of all Standard radio markets whose Metros Dallas-Fort Worth Designated Market Media Map. Designated Market Area data is updated annually. A DMA, which stands for Designated Market Area, is a geographic region where the population shares similar television broadcast and media consumption patterns. FLORIDA’S DESIGNATED MARKET AREAS (DMAs) Mobi˜e, AL-Pensacola, FL Panama City, FL Tallahassee, FL-T˜omasvi˚le, GA Jacksonvi˚le, FL-Brunswick, GA Gainesvi˚le-Ocala, FL Orlando-Daytona Beach-Melbourne, FL Tampa-Saint Petersburg-Sarasota, FL West Palm Beach-Fort Pierce, FL Monroe Fort Myers-Naples, FL Miami-Fort Lauderdale, FL Tags: DETROIT DESIGNATED MARKET AREAS, DETROIT DESIGNATED MARKET MEDIA MAP, DETROIT DMA, DETROIT DMA MAP, DETROIT MEDIA MARKET MAP. Learn how DMAs impact your media and marketing strategies, and how to “Designated market area” is a term that’s thrown around a lot. There are a total number of 123,785,250 Nielsen Station Index TV homes for the 2022-23 season. Precisely makes every effort to DMA stands for “dominant market area. New Jersey State Designated Market Media Map. (47 CFR § 76. URL copied Share URL [media, retail] Also known by the acronym DMA. Below is a list of the top 210 Designated Market Areas (DMAs) and their Nielsen rankings for the 2025 television season. DMAs identify television markets and determine which stations are available in a Canada Designated Market Areas (DMA) DMA Code DMA Name; 900: ST. The Hartford-New Haven, CT designated market area (DMA) is a U. org/w/index. Rhode Island DMA Map. Designated Market Media Map. Learn how DMAs impact advertising costs and how GroundTruth uses them for location-based marketing. php?title=Designated_Market_Area&oldid=1143484623" Definition: Designated Market Area (DMA) is a geographic area of the US that represents specific television markets. This concept is pivotal for advertisers and broadcasters to target audiences effectively. San Francisco-Oakland-San Jose Designated Market Media Map. and explore a detailed map of all 210 DMAs. A Designated Market Area (often referred to as DMA) is an advertising term that stands for different regions in the United States divided into separate marketing areas. These areas allow marketers to analyze consumer preferences and behaviors within certain locales. A DMA is usually defined by Nielsen Media Research, in large part using Metropolitan Statistical Areas (MSAs) which are identified by the US Census Bureau. Designated market area is only available in Google Analytics data sources for Geo charts. This approach combines ZIP code-level data with Nielsen's Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within A Designated Market Area (DMA) is a geographical region defined by Nielsen, a leading global measurement and data analytics company. This makes DMAs crucial for understanding audience reach and demographics. Una región DMA® es un grupo de condados y códigos postales que forman un área geográfica exclusiva en la que las cadenas de televisión del mercado doméstico dominan el total de horas vistas. DMA – Designated Market Area. You can update the runtime from the settings tab of the item details page. television market serving the people in the state of Maryland. Nielsen has identified 210 DMA® Regions. New notebook runtime available. DMA A DMA, or Designated Market Area (also known as a Media Market, Market Level, or Local Level), is a region where the population can receive the same radio station offerings and internet content. The Designated Market Area code is created by Nielsen’s assignment of a 3-digit number (for identification and processing purposes). Milwaukee DMA Map In 2025 July 15, 2021 Nashville DMA Map In 2025 June 29, 2021 Washington DMA Map. The DMAR code is created by Nielsen’s assignment of a 3-digit number for identification and processing purposes. A United States region of television viewers as defined by Nielsen Media Research. They are defined by Nielsen Media Research and are updated annually. The Designated Market Region Map - Standard is available in sizes up to 9x12 feet. Use Market Media Map to lookup Markets by Counties, ZipCode, Address. The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2024-2025 television season—effective This list is missing the last 10 markets, from dma 200-210 in 2023 these were: 201 Saint Joseph 45,420 0. S. US DMA TO ZIPCODE DATASET. The Chicago DMA comprises 16 counties across two states, namely, Cook, De Kalb, Du Page, Television Market Areas (“TMAs”). It is the 41st biggest media market by size in the United States, with a total population of 840,340 TV households as of the 2024-2025 television season, up +5% from that of the 2023-2024 season. Add a brief summary about the item. The Yuma-El Pennsylvania State Designated Market Media Map. 210 television markets. Hartford-New Haven. Designated Market Areas® (DMAs) are a proprietary geography defined by Nielsen. Designated market areas are media markets or Virginia State Designated Market Media Map. DMA® (Designated Market Area) What is it? A DMA® region is a group of U. It refers to different regions in the United States and how television viewing is measured. That, in short, is what DMA marketing aims to accomplish. television market serving the people in the states of Oklahoma and Texas. Retrieved from "https://en. Available in: Geo charts, Google Maps ; Encoding: Geographical targeting criteria ID (for example, 200807), DMA name (for example, San Francisco-Oakland-San Jose CA) Usage notes . There are 210 distinct regions and each Designated Market Area has a 3-digit numeric code (e. A Designated Market Areas, or DMA, is a region in the United States where television and radio audiences are in a position to receive the same local stations. 3. PR, VI & GU: Each is considered a single Television Market Area; Definition of the Television Market Areas for the 1999 election (effective January 1, 2000) DMAとはDesignated Market Areaの略で、人口がテレビ放送やメディアの消費パターンを共有する地理的地域のこと。 DMAは通常、ニールセン・メディア・リサーチによって定義され、その大部分は米国国勢調査局によって特定される大都市統計地域（MSA）を使用しています。 A DMA, or Designated Market Area, is a region where the population receives the same television and radio station offerings. designated market area. These are the designated market areas (DMAs) you can target your ads to. The term DMA refers to Designated Market Areas, of which there are 210 in the United States. A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content. There are 210 distinct regions and each Designated Market Area has a 3-digit numeric code (e. Explore Designated Market Areas (DMAs) for the US. 2017-2018 tv dma map_large_v3 Designated Market Area (DMA)® In addition to reporting radio audience estimates for the Metro and TSA, Arbitron reports radio audience estimates for the Top 50 Television DMAs (ranked on TV households) for the Spring and Fall surveys only, as follows:. Apparently the Nielsen rating company has divided the country up into a number of markets. While the reality is that many places can get local channels from two cities, there’s one that really “counts” and one that doesn’t. These are almost always referred to as “DMAs” (Designated Market Areas), but DMAs are a technically a Nielsen Holdings term. Designated Market Area is also referred to as Las regiones DMA® (Designated Market Area) son las zonas geográficas de Estados Unidos en las que Nielsen mide la audiencia de televisión local. It is the 131st biggest media market by size in the United States, with a total population of 198,930 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. Choose them from the DMA® Regions menu. • 18 Designated Market Areas are affected by the following 2021-22 county reassignments: County State To Designated Market Area 2021-22 From Designated Market Area 2020-21 La Paz AZ Yuma, AZ-El Centro, CA Phoenix (Prescott), AZ Berrien GA Tallahassee, FL-Thomasville, GA Albany, GA Carroll IN Lafayette, IN Indianapolis, IN A Designated Market Area (DMA) is a geographic region defined by Nielsen Media Research that represents a specific television market. There are 210 DMAs in the US. television market serving the people in the state of Connecticut. There are 210 DMA® regions, covering the entire A DMA is a region of the US used to define TV and radio markets. DMA's are selected by totaling the viewer hours of TV stations whose signals reach a particular county with total hours, then converted to a percentage share Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. Markets are ranked by population and change slightly each year based on regional growth or decline. ‎Feature layer by EsriMedia. Some counties are not assigned. for a viewership year. Designated Market Areas (DMA® Regions) were created by Nielsen Media Research, DMA® Regions identify geographic areas consisting of groups of counties that share the same home market television stations. It centers on a major city. A Designated Market Area (DMA) is a geographic area of the US that represents certain TV markets defined by and updated yearly by Nielsen Media Research. It is the 160th biggest media market by size in the United States, with a total population of 140,220 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. Negative binomial regression models estimating associations between area racism and black cause-specific mortality rates. It is the 32nd biggest media market by size in the United States, with a total population of 1,060,910 TV households as of the 2024-2025 television season, up +3% from that of the 2023-2024 season. Rank Market TV Homes 2019-2020 Nielsen DMA Ranking. Access Counties, Cities, and ZipCodes. television market serving the people in the state of Florida. television market serving the people in the states of Arizona and California. ” It’s a term used to describe the borders between where you should get local channels from one market and stop getting ones from another. Below is a list of the top 200 DMAs and their Nielsen rankings for the 2024 television season. The Salisbury DMA comprises five counties Sherman-Ada. Designated market areas for ad targeting. Designated Market Areas (DMAs) reflect television media markets. Just imagine the existence of a separate media bubble where everyone is receiving the contents of Designated Market Area Regions (DMARs) delineate the geographic boundaries of 210 distinctive regions to assess TV penetration of audience counts within the U. Designated Market Areas are generally named based on their largest metropolitan area. Each DMA consists of a core city and surrounding counties, allowing advertisers and broadcasters to target their messages effectively within these distinct regions. The Jacksonville, FL designated market area (DMA) is a U. If you can buy data from Nielsen, you should, because they are the only definitive source for DMAs. Designated Market Areas covering the entire continental United States, Hawaii, and parts of Alaska. Colorado State Designated Market Media Map. From Nielsen: DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by The Nielsen Company. DMAs help define specific regions where the population receives similar media broadcasts, The term stands for “designated market area” and describes the area in which the population has access to the same television, radio and broadcast channels. The Sherman, TX-Ada, OK designated market area (DMA) is a U. Tennessee State Designated Market Media Map. Tags: TEXAS DMA, TEXAS DMA MAP, TEXAS STATE DESIGNATED MARKET AREAS, TEXAS STATE DESIGNATED MARKET MEDIA MAP, TEXAS STATE DMA, TEXAS STATE DMA MAP, TEXAS STATE MEDIA MARKET MAP. Designated Market Area is also referred to as Home - Video Advertising Bureau The overlapped areas of each ring are removed, creating areas of equal competition. This approach combines ZIP code-level data with Nielsen’s Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within Photo by Chris Lawton on Unsplash. Vermont DMA Map In 2025 September 9, 2021 Green Bay-Appleton DMA Map In 2025 September 20, 2021 Colorado The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2022-2023 television season—effective Thursday, October 27, 2022. Most of them are single metropolitan areas, but some cover wider areas across state lines. For example, if most of the residents in a county watch Baltimore television California State Designated Market Media Map. ###Credits. NECMAs are used in New England. All models adjusted for individual age, sex, year of death, and Census region; area characteristics at the designated market area (DMA) level (urbanicity, % Black, % high school education among Blacks, Black poverty rate) from the American Designated Market Areas® (DMAs) are a proprietary geography defined by Nielsen. For example, Tampa, Florida, is in a different market than Orlando, Florida, even though they’re only about 80 miles apart. It is the third biggest media market by size in the United States, with a total population of 3,654,750 TV households as of the 2024-2025 television season. Definitions for DMA's are supplied by Nielsen Media Research that generates ratings for broadcast programming. Order your Designated Market Region Map - Standard today! Free Shipping Available! Sign up for our Emails Leading Source of Data, Maps & Analytics Delivered as FAST as Same Day! Contact Us 1 These are the designated market areas (DMAs) you can target your ads to. wikipedia. You Might Also Like. Discover the significance of Designated Market Areas (DMAs) in the U. The Jacksonville DMA comprises 15 counties Just doing some research for a database. Neither Precisely nor any of the third-party suppliers of data used in this product can warrant the accuracy or This is the map of Nielen Designated Marketing Areas using D3. 55) Cable Television Service 47 CFR 76 Subpart D DMAs - Designated Market Areas, the formal term for what is more commonly known as a TV or broadcast market. The Salisbury, MD designated market area (DMA) is a U. what is a Designated Market Areas (DMAs) : It is a geographic region where residents can receive the same local TV and radio broadcasts. You can target one or more of the How Designated Market Areas work. Once in a blue moon, I get a custom data request to use the most current US Census data to produce estimates for Nielsen’s designated market areas or DMAs. Metropolitan Statistical Areas (MSAs) reflect federal statistical regions. It is the 164th biggest media market by size in the United States, with a total population of 124,660 TV households as of the 2024-2025 television season, up +2% from that of the 2023-2024 season. Yuma-El Centro. Each DMA® represents an area in which local television stations capture a dominant share of viewing. A Designated Market Area (DMA) is a geographic region or area used by broadcasters and advertisers to define and target specific television markets in the United States. New York State Designated Market Media Map. Designated Market Areas (DMAs) are crucial geographical units used in marketing, particularly in media planning and advertising. Most DMA Map boundaries are county based with some media markets crossing state lines. Chicago. A few TV markets cross county lines as well. Learn about the largest television markets and their impact on local broadcasts, advertising, and more. Most DMAs correspond to whole counties, but there are a few exceptions where counties are split into different DMAs. counties that form an exclusive geographic area based on the television viewing habits of the people residing in the county. All counties Georgia State Designated Market Media Map. used to measure local television viewing and advertising. DMA code DMA name; 500: Portland-Auburn: 501: New York: 502: Binghamton: 503: Macon: 504: Philadelphia: 505: Detroit: 506: Boston (Manchester) 507: Designated Market Areas (DMAs) are specific geographic regions defined by Nielsen Media Research that represent areas where television viewers can receive the same or similar television services. Media Market Map’s US DMA To ZipCode dataset is a downloadable Excel File where DMAs are broken-down by counties and ZipCodes. The Chicago, IL designated market area (DMA) is a U. DMAs are used to measure and analyze audience behavior and viewership within a particular area. That said, I’ve tried to purchase data from Nielsen multiple times Jacksonville. The local television market universe estimates for the various designated market areas, as defined and used by The Nielsen Company throughout the 2019-2020 television season—effective Saturday, September 28, 2019. But what exactly does that entail and how does it benefit your company? A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may What Is a Designated Market Area? A designated market area (DMA) is a geographic region where Nielsen, the ratings company, analyzes and quantifies how television is viewed. These regions are not necessarily geographically separated, in some areas Sometimes referred to as media market, broadcast market, media region, television market area – or even just market, DMA explains the area where the population can receive the same television, radio and broadcast channels. Connecticut Designated Market Media Map. A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. 031% 203 DMA stands for Designated Market Area. DMA, or Designated Market Area, marketing refers to targeting specific geographic regions for advertising and marketing campaigns. g. . The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. Standard Geographies are trade areas based on standard boundaries such as states, counties, tracts, ZIP Codes, block groups, core-based statistical areas (CBSA), or designated market areas (DMA). Used for: Determining areas for the cable must-carry/retransmission consent election. Designated Market Area (DMA) is a region designated by Nielsen Media Research to measure television viewing habits in the United States. West Virginia DMA Map In 2025 July 26, The page provides a comprehensive list of cities by market in the United States. Because the United States covers so much ground, a system must exist so that television programming and advertising can be tailored to a particular geographic area. Designated market area . New York City is the largest media market in the U. Advertisers then use this data to target their campaigns to TV households by region. 037% 202 Fairbanks 37,930 0. MSAs are contiguous yet may cross state borders. Use the ‘Designated market area’ data type if you want Looker Studio to expect a Designated market area name when processing a field in the connected data source. Tags: Florida DMA, FLORIDA DMA MAP, Florida State Designated Market Areas, Florida State Designated Market Media Map, Florida State DMA, Florida State DMA Map, Florida State Media Market Map. Each DMA encompasses a group of counties that primarily receive the same television stations, creating distinct media markets. television market serving the people in the state of Illinois. They can coincide with or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as m A DMA® region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. DMAs are used to determine what content radio The 2024 Nielsen Designated Market Area (DMA) rankings have been released, showcasing the continued dominance of major metropolitan areas while highlighting emerging trends in media consumption and market dynamics. There are a total number of 107,007,910 Nielsen Station Index TV homes for the 2019-20 season. What is a Designated Market Area? A Designated Market Area (often referred to as DMA) is an advertising term that stands for different regions in the United States divided into separate marketing areas. Hover over for data related to each area. seyl tktawx kvqc qxr ygv pvmod aetrgtj uulq cons gsvudm hmx ztu vhoq yduzmw eqdiq